Between the Metaverse, cryptocurrency, and AI, loads of new funding themes have emerged in recent times, similtaneously extra particular person and retail traders began investing throughout the pandemic. Predictably, a wave of latest ETFs launched in an try to capitalize on these new developments.
Nonetheless, based on a brand new Wall Avenue Journal article, many of those thematic and niche-focused ETFs are closing up store. In reality, to this point in 2023, 929 ETFs have closed worldwide, up from simply 373 this time final yr, based on analysis from ETFGI. In america, 178 exchange-traded merchandise have shut down, already exceeding final yr’s whole of 142.
In accordance with the Wall Avenue Journal, that is the best variety of closures since 2020, when collapsing oil costs led to the demise of many energy-themed funds. Right here’s why.
It’s Exhausting to Compete with the 800-Pound Gorillas within the Room
Many of those ETFs are studying that it’s arduous to draw capital in a crowded market the place there is no such thing as a scarcity of competitors and the place the most important ETFs from the biggest asset managers dominate. These extra established ETFs have the dimensions and scale to supply traders low expense ratios and have lengthy observe data of efficiency that traders can look to, making it arduous for newcomers to dislodge them.
Making issues tougher for these new entrants is the truth that whereas the inventory market has accomplished properly this yr — the S&P 500 (SPX) is up 18.1% year-to-date, whereas the Nasdaq (NDX) is up 35.0% — a big portion of those positive aspects come from only a handful of mega-cap tech shares, referred to as the “Magnificent Seven.” The Wall Avenue Journal stories that via Could, these powerhouse shares have been liable for nearly the entire market’s year-to-date positive aspects.
Traders on the lookout for publicity to those seven tech behemoths — Apple (NASDAQ:AAPL), Microsoft (NASDAQ:MSFT), Amazon (NASDAQ:AMZN), Nvidia (NASDAQ:NVDA), Meta Platforms (NASDAQ:META), Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), and Tesla (NASDAQ:TSLA) — don’t really want to look past giant, standard expertise ETFs like Invesco QQQ Trust (NASDAQ:QQQ) and Technology Select Sector SPDR Fund (NYSEARCA:XLK) to achieve publicity to those shares.
QQQ and XLK are good examples of the big ETFs that dominate the market. QQQ boasts almost $200 billion in belongings underneath administration (AUM), a staggering determine, whereas XLK is smaller than QQQ however remains to be approaching $50 billion in AUM. With their large dimension and scale, these two main tech ETFs are capable of provide investor-friendly expense ratios of 0.20% and 0.10%, respectively.
Staying inside expertise, smaller however still-popular ETFs just like the ARK Innovation Fund (NYSEARCA:ARKK) have a lot increased expense ratios of 0.75%, and this disparity in charges and bills makes a big distinction to traders when compounded over time.
The extent to which these mega-cap shares (and large ETFs) have dominated the market as of late leaves would-be rivals gasping for oxygen and combating for scraps. Moreover, as a result of the Magnificent Seven have racked up such vital positive aspects this yr, they’re now the biggest seven shares within the S&P 500.
Because of this an investor can merely spend money on broad market, low-cost S&P 500 ETFs just like the Vanguard S&P 500 ETF (NYSEARCA:VOO) or the SPDR S&P 500 ETF Trust (NYSEARCA:SPY) to achieve publicity to all of those shares.
It is a conundrum for smaller and newer ETFs. On the one hand, investing in these shares isn’t going to be sufficient to face out within the crowd, particularly when incumbents like VOO, SPY, XLK, and QQQ have decrease bills and decrease observe data. Making an attempt to compete with these ETFs is like combating the proverbial 800-pound gorillas within the room.
Alternatively, as a result of these shares are propelling a lot of the market’s total positive aspects in 2023, many particular person traders merely don’t appear notably all for chasing different concepts and themes just like the Metaverse or a number of the politically-themed ETFs which have launched in recent times.
There may be an Different
One other issue that’s making it robust sledding for smaller, narrowly-focused ETFs is that rising rates of interest have given traders extra options to contemplate when on the lookout for returns. For years, all of us heard the mantra “there is no such thing as a various,” which turned so commonplace it even earned its personal acronym, “TINA.”
However now, for the primary time in years, particular person traders do have viable options to shares. Treasury bond yields have risen to decade-highs, and traders also can earn respectable risk-free returns by parking cash in Certificates of Deposit and money-market accounts. The brand new viability of fixed-income investing implies that cash is flowing into fixed-income ETFs versus the newest ETF with a cute ticker making an attempt to capitalize on the newest pattern.
It’s Not All Unhealthy Information for New ETFs
All of that mentioned, there are some outliers on the market in newer ETFs which can be bucking the pattern and appear to be establishing actual endurance. For instance, the JPMorgan Equity Premium Income ETF (NYSEARCA:JEPI) solely launched in 2020 however has rapidly garnered almost $30 billion in AUM, that means that it has already grown into the market’s largest actively-managed ETF in just some quick years of existence.
JEPI has stood out from the group and gained traction with traders by providing a double-digit dividend yield of 10.0% and a month-to-month payout schedule, with a technique of promoting lined calls to spice up its payout. Equally, JEPI’s cousin, the JPMorgan Nasdaq Equity Premium Income ETF (NASDAQ:JEPQ) launched final Could and has already gathered $5.0 billion in belongings underneath administration. Like JEPI, JEPQ pays a double-digit dividend yield of 11.5% and makes month-to-month payouts however invests within the Nasdaq as a substitute of the S&P 500.
Beneath, you can view a comparison of the two ETFs utilizing TipRanks’ ETF comparability instrument.

The Takeaway
In conclusion, traders at the moment have extra selections than ever on the subject of investing in ETFs, with a bevy of latest choices launching for every scorching theme that emerges. Nonetheless, many of those ETFs by no means find yourself gaining traction with traders and find yourself shutting down. Basically, on the subject of ETFs, the aggressive panorama is a Darwinian “survival of the fittest,” and never everybody goes to draw sufficient capital to outlive.
The ETF market could profit from a “thinning of the herd” during which a number of the weaker ETFs that haven’t discovered a product-market match go by the wayside. The Wall Avenue Journal beforehand discovered that “as a result of many newly launched ETFs are dangerous makes an attempt to capitalize on the newest pattern, they find yourself investing in overvalued shares. One consequence is that such funds, on common, may be anticipated to lag behind the broad market’s returns over no less than 5 years after launch—in the event that they even reside that lengthy.”
Thus, ETFs trying to capitalize on the newest pattern could also be late to the social gathering and are shopping for in after giant positive aspects have already been made. In the meantime, some ETFs, corresponding to politically-themed ones or ones that allow you to invest alongside or fade the picks of outstanding investing personalities, are higher characterised as gimmicks than viable long-term investing methods.
These ETFs face a difficult panorama proper from the start, as providing traders publicity to the standard large-cap development and tech shares gained’t give them a lot differentiation in opposition to the market’s high ETFs, however conversely, providing completely different publicity could not curiosity traders both.
Nonetheless, the huge success of some new ETFs like JEPI and JEPQ reveals that it’s nonetheless attainable to achieve success if an ETF finds a differentiated technique that appeals to traders.
The views and opinions expressed herein are the views and opinions of the writer and don’t essentially replicate these of Nasdaq, Inc.
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